In the world of psychology, there are stories that inspire, that remind us that the professional path is not a straight line, but a journey full of learning, doubts and moments of growth. The story of Lorena Cos, a sports psychologist, is one of them.

From Uncertainty to Trust

Lorena has experienced firsthand what it means to have doubts about her professional career. Like many psychologists early in his career, he faced difficult questions: Am I heading in the right direction? How do I really connect with those I want to help? Can I live on this?

Far from being discouraged, he decided to embrace vulnerability and make it his greatest ally. He learned to trust his intuition, to listen to his patients authentically and to build a practical approach, based on action and learning along the way.

📢 Eholo: If you could have dinner with anyone in the world, living or dead, who would you choose and why?

💬 Lorena Cos: “Dining with Muhammad Ali would be fascinating. Beyond his legacy as a boxer, his ability to inspire, his courage both in the ring and outside it, and his focus on social justice and activism, make him a unique figure. I would like to know more about his champion mentality, how he faced adversity both physically and emotionally, and what motivated him to continue fighting both for his ideals and for his sporting achievements. A conversation with him would be a learning about courage, resilience and conviction.”

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“The biggest challenge has been to adapt to the different phases of my career, to face uncertainty and to trust my intuition”, he tells us.

📢 Eholo: If you had to describe your therapeutic approach in a single sentence, what would it be?

💬 Lorena Cos: “Accompany from real experience, with closeness, without magic formulas, but with practical tools to move forward.”

Today, his trajectory is a testament to perseverance and evolution. From accompanying athletes in their mental and emotional growth to leading a community of more than 40 sports psychologists, Lorena has turned her passion into a real impact. In addition, he is about to release his first book, where he captures everything he has learned over the years.

The role of technology in the psychology of the future

In our conversation, we also reflect on the future of the profession. Lorena believes that technology will play a key role in the evolution of psychology, but without replacing the human value that professionals provide.

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“Artificial intelligence will bring therapeutic chatbots and new ways of working on our emotions. They won't replace us, but they will change the way we access psychological support.”

📢 Eholo: What trends in psychology do you think will mark the future of the profession?

💬 Lorena Cos: “Without a doubt, psychology through artificial intelligence. They are going to create therapeutic chatbots. It will not replace our work, but there will be a great evolution in how we are going to use technology to work on our emotions. On the other hand, and making a nod to my area, in the field of sports, psychology is becoming a key tool for improve performance and manage pressure. Sports psychologists play a more prominent role in supporting athletes, both mentally and emotionally. A more inclusive approach is also emerging, which goes beyond elite sports and extends to different levels of physical activity.”

In addition, the growth of sports psychology stands out, which is no longer exclusive to high performance to reach all types of people who seek to improve their emotional well-being and personal performance.

The Power of Sharing the Real Experience

One of the great lessons learned from this interview is the importance of share the process, not just the achievements. Sometimes, what helps others the most is not a perfect formula, but an authentic story, with ups and downs and real learning.

📢 Eholo: What's the best quote or piece of advice you've ever been given in your life?

💬 Lorena Cos: “It's not about what happens to you, it's about how you choose to respond to it.” It's a constant reminder that while we can't always control circumstances, we always have the power to decide how to deal with them.

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📢 Eholo: If you weren't a psychologist, what would you be doing now?

💬 Lorena Cos: “Surely I would be an artist, I really like everything scenic, except singing, I would be doing something related to it.”

📢 Eholo: Which industry professional could be a reference for you? Why?

💬 Lorena Cos: “Without a doubt it is Pep Marí. Su generosity sharing their knowledge so openly, without reservation, so that others can learn and grow makes it unique. Esa practicality What you apply in your approach is fundamental, since it doesn't just stay in theory.

What I highlight most is its closeness and its humility: Despite his vast experience and achievements, he is always accessible, willing to listen to and learn from others. Esa simplicity with which he transmits such profound concepts, he makes anyone feel able to understand and apply his teachings. It is this combination of qualities that make him a reference not only for his professional ability, but also for his integrity as a person. Thanks to people like him, they keep the psychology of sports growing.“

Lorena is a clear example of how communicating without filters, with closeness and honesty can make a difference in the lives of many people. His story is an invitation to keep learning, trust the process and, above all, keep moving forward.

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